To whom it may concern,

Wake up earlier. Plan perfectly. Achieve relentlessly. Journal neatly.

We’re drowning in life hacks, morning routines, planners, and apps all promising simplicity but delivering complexity. Productivity culture forces us into perfection, not happiness. It’s built for efficiency, not for people.

Productivity and mindfulness have become another job. But it doesn’t have to be that way. No complex systems, no rigid rules, just simple ways to stay organized, reflect, and create. 

We want to redefine what productivity and mindfulness look like. Our mission isn’t to help you hustle harder or live flawlessly. We want to create physical tools for real people. Messy, creative, imperfect people. Tools designed for living, not performing.

Our first product completely reinvents journaling, exploring an entirely new medium for reflection. We’ll be dropping more details soon, with plans to launch later this spring.

Sincerely,